For new & fresh stretch marks
Still pink?
That's your window.
Fresh stretch marks — from pregnancy, growth spurts or the gym — respond best while they're still red or pink. A daily massage with our squalane-rich body lotion softens how they look and feel as they mature.
Fresh vs. faded
Red today. Fainter sooner —
if you start now.
New stretch marks look red or purple because the skin underneath is still remodeling. That early phase is exactly when daily care makes the biggest visible difference — once marks settle into silvery white, they're far more stubborn.
The tender way: deep hydration and a one-minute daily massage — no burning, no peeling, no promises we can't keep.
Fresh marks · real skin · weeks apart
Watch new marks calm down.
Drag the slider. These are fresh, still-pink stretch marks — photographed weeks apart with daily massage in between. New marks respond best; results vary.
Results vary. Fresh (red or pink) stretch marks naturally soften as skin matures — daily hydration and massage support how smooth and even they look along the way.
Before
After
Before
After
Before
After
What's inside
Made for skin that's stretching.
Cosmetic-chemist formulated and dermatologist-reviewed — a rich, fast-absorbing lotion that cushions stretching skin with moisture, morning and night.
*Independent consumer-perception study, 150 participants, 4 weeks of twice-daily use. Claims describe the appearance of skin.
The 60-second ritual
Massage it in. That's the work.
The cream
Smoothing Body Lotion
The Smooth Duo
A squalane-rich daily lotion that locks in moisture and softens the look and feel of fresh stretch marks. Gentle enough for twice-daily use, even on sensitive postpartum skin.
Risk-free
Softer-looking marks in 60 days, or your money back.
Use it daily for two months. If you don't see or feel a difference in how your fresh marks look, email us and we'll refund you in full — and you keep the bottle.
Good to know
Honest answers.
Honestly: old, silvery marks are much more settled, and no cream can erase them. You'll get softer, more hydrated-looking skin — but the visible change we show on this page is on fresh, still-pink marks. That's why we say: start early.
The lotion is a gentle, fragrance-mild cosmetic made for daily use. As with anything you use while pregnant or nursing, show the ingredient list to your doctor or midwife first — we'll happily send the full INCI list any time.
Most people notice marks looking calmer and feeling softer after 4–8 weeks of daily massage. Fresh marks also keep maturing naturally for months — our job is to support how they look and feel along the way.
No — and anyone promising that is overpromising. Stretch marks are a normal part of skin's story. Fresh ones typically fade meaningfully with time; daily hydration and massage support smoother, more even-looking skin while that happens.
For fresh stretch marks, start with the Smoothing Body Lotion — it's the rich, massage-friendly cream this page is about. If you also deal with bumpy texture or strawberry legs, pair it with the Smoothing Serum.
Start while they're still pink.
Deep hydration, a one-minute daily massage, and a 60-day money-back guarantee. That's the whole plan.
Get the Smoothing Body Lotion — $32 →tendrebody is a cosmetic product. Claims describe the appearance of skin and are not intended to diagnose, treat, cure or prevent any condition.